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Product Marketing Manager | Remote | Technology | IoT | Industry 4.0

Our client has one goal: to revolutionise the world’s ability to locate, connect and manage industrial processes, making them more productive, flexible, profitable and safe. They are proud to be a trusted adviser to some of the biggest automotive, aerospace and transit companies in the world, offering in-depth knowledge of the sectors in which they operate and the challenges that their customers face at every level of the organisation. Headquartered in Cambridge, they have offices in France, Germany, North America and Japan, supported by a network of highly skilled partners around the globe. Together they are able to tackle real-world problems that span discipline and traditional silos.


The role

Reporting to their CMO, they are now looking for an experienced Product Marketing Manager that can tell their story to the market and help their target audiences understand how their products can solve their problems. This newly created role will require someone that can understand and develop the buyer persona, create compelling content and value propositions, and work with marketing and sales to educate and excite internal and external audiences. Working closely with CMO and working closely product management and the company founders, this person will understand the industrial automation, IIoT and digital manufacturing landscape, preferably with knowledge of real-time location solutions (RTLS) and the value they bring to improving quality, safety and efficiency of complex manual processes. With recent investment and a great roster of existing, well-known brand clients, this is an exciting time to join the team and make this new role their own!

Main Duties      

  • Develop clear understanding of the user and buyer personas
  • Research the market and educate internal teams on the competitive

environment and emerging trends

  • Create highly compelling content and be the spokesperson to tell their story to the market
  • Train global sales teams and partners on articulating their product benefits
  • Conduct win/loss interviews to gather feedback directly from clients
  • Work with their CMO to develop their go-to-market strategy and guide field marketing to improve campaign relevancy
  • Own pricing of hardware and software products, including developing as-a-service propositions
  • Create launch plans to take new products, solutions and capabilities to market
  • Brief analysts, media, and partners on their portfolio, capabilities, and client successes
  • Assist with other marketing efforts as necessary including travel to conferences,

Clients and sales meetings



  • Business/Marketing or Engineering degree or equivalent


Skills & Experience

  • 7+ years relevant product marketing experience with an engineering, software or

industrial B2B organisation

  • Solid understanding of RTLS, SaaS products, Industry 4.0 or Industrial IoT hardware

and applications

  • Proven background in creating highly compelling content and messages with

excellent written and verbal communication skills

  • Commercially astute, able to work effectively with sales, finance, and partners,

to price products for maximum value

  • CRM experience a plus (preferably Salesforce) for pricing and product management
  • Native English speaking


Personal Qualities

  • High energy team player, self-directed and comfortable working with all levels in

an organisation, from C-level to developers, and from highly technical engineers to not

so technical marketeers

  • Confidence to be not only the ‘voice of the company’ but also the ‘voice of the

customer’ to tell it how it is to management

  • Natural curiosity and initiative to get fully immersed in their target markets, clients

and products to become the go-to expert

  • Structured thinker with excellent analytical skills
  • Demonstrates professional demeanour, conduct, and work ethic
  • Well organised and attention to detail, able to deliver to schedule


This role is newly created to shape the way we go-to-market to support company growth and is an ideal opportunity for someone with the drive to want to take a market leader to the next level.

Hendronpearce Limited, 24 Northgate Street, Bury St Edmunds, Suffolk IP33 1HY
Company Registered in England No. 08825673